As much as we have learned, there are still discoveries to be made
Stonehenge, The Pyramids … symbols of ancient achievement. While studied for centuries, we learn again and again there are still discoveries to be made. Now we know their wisdom was
Timeless
Classic
Historical
Brilliant
Secret
A core process
A knowledge of patterns
The Decision Mapping® Process
Evolved over 50 years of research, Decision Mapping® provides a “Map” of the elements and the patterns of an organization’s decision process and business growth. Focused both on making your own decisions or affecting decisions in other organizations, it was initially used in business and industry for Customer Development. The process today is used by a far broader range of companies, institutions, governments, laboratories, etc. from small to large, to global – from P&G building growth strategies with mass retailers to huge aerospace companies Mapping powerful defense strategies at The Pentagon, to the E.U. launching the introduction of new health and communication policies throughout Europe.
The MAP® is first a model for thought, then action. Used to focus externally on the decisions which must be taken for business growth, the focus of the map then shifts internally to design, communicate and select resources to map how to engage and affect those decisions which shape the future. The contracts to build and to launch the International Space Station were Mapped. Many famous successes are included in the performance of our clients, and also not so famous but equally important, such as saving the Rain Forests and Orangutangs of Borneo.
In business development and business growth, this process is often thought to be intuitive. But there is a predictable structure, a logic and a distinct vocabulary for the strategy dialogue – all proving there is a process for managing change and accelerating innovation. And yes, in our minds this process is just as mysterious as the pyramids.
Mapping is used to improve the qualities of the strategy dialogue.
- Install a world-class business development process
- Affect a dramatic shift in Customer Perceptions
- Lift teams to engage at the Strategy Level or higher
- Provide single-point Strategic Responsibility
- Establish a unifying process across the organization
- Assure that Sales thinks and acts as a multi-functional team
- Document, communicate and leverage winning strategies
- Disengage from snarly price wars to communicate total value
- Stabilize customer relations following initial account capture
Richard's Letter to You
Think back to your best days or your greatest successes, perhaps the best moments of your life. At the core of each of these experiences there were decisions which someone had made – yes, perhaps you and perhaps others – making decisions which changed your life and theirs. As for today, consider the complex challenges we face, where you are, and your hopes for a desirable future. These same truths, and the same forces are in play and will create what will happen. Your success will be the result of decisions you are able to affect in other organizations.
You and your teams are creating the future.
What you are offered here at this site is a map of those elements, of the forces and the patterns of how such important decisions get made. It all seems to be common sense! So why do we often not realize our potential? I believe in those most important moments, sometimes it is difficult to recall what you certainly had learned before. Or perhaps there are new elements at the core of a situation which you simply have not learned yet – but are about to! It is like needing to cross a range of intimidating mountains. You know your business growth goals and your resources, skills and strategies – but to make all the right decisions you need a MAP.
With Mapping, customer actions make sense, even becoming predictable.
The Decision Mapping Counsel supports client company growth objectives by providing licensing and training for The Decision Mapping process.
Decision Mapping® is a trade secret process developed by Richard Hodapp and owned by The Decision Mapping Counsel, LLC. “Decision Mapping®” and “Mapping®” are registered trademarks of The Decision Mapping Counsel, LLC.
Interview with Decision Mapping creator, Richard Hodapp
Attached below is an interview covering Richard’s career, talking with Michael Ostrolenk of The Emergent Human. Rich also discusses a bit of the history of the discovery of the Mapping process.